No7 Advanced Retinol 1.5% Complex Night Concentrate is Kantar’s #1 Health & Beauty Launch for 2020
No7 is celebrating once again, as its Advanced Retinol 1.5% Complex Night Concentrate has been ranked #1 in Kantar’s Top 10 most valuable Health and Beauty launches of 2020. Despite the challenges of the pandemic year, No7’s Retinol topped the Health & Beauty NPD list for 2020 ahead of 3 new hand sanitisers.
Kantar’s study is based on value sales in Britain for the 52 weeks up to 27 December 2020. All products included must be widely available brands and considered genuinely new to make the ranking. The data, taken from Kantar’s panel data of 30,000 households is continuously tracked and used to build an accurate picture of consumer behaviour, including what and where shoppers buy their grocery and Health and Beauty products1.
Leanne Carden, Senior No7 UK Marketing Manager comments “We are so proud to be recognised by Kantar as the #1 most valuable health & beauty launch in 2020. Since its launch 11 short months ago, ours remains the no.1 Retinol sold in Boots. At time of launch, we broke the record for Boots’ largest ever waiting list and there is no sign of consumer demand slowing down, with ‘Retinol’ related searches on Boots.com +97% in 2020 vs. 20192.”
The Formulation for Success
The Kantar study noted there were 3 common themes in the Top10 ranked launches ‘Ingredients Led’, ‘Home Based Lives’ and unsurprisingly, ‘Hygiene’. They also highlighted how the economic effects of the pandemic mean that consumers are expecting more from the products they buy to use at home.
For No7 these themes are very familiar as Mark Winter, No7 Beauty Company Managing Director explains:
‘We believe in making the best in beauty affordable and available to everyone and our No7 Advanced Retinol 1.5% Complex Night Concentrate is a perfect example. Expertly formulated and scientifically proven to deliver ten skin benefits – it delivers premium skincare results at an accessible price point.’
1 Kantar FMCG 52we 27th December 2020
2 Based on Boots sales volume data 52 weeks ended 5/1/2021
