• Three grid image with female model, product shot & Liz Earle Logo

    Liz Earle

Liz Earle Beauty Co.

Liz Earle Beauty Company exists to give natural care beyond expectations

Liz Earle Beauty Company is a British beauty brand renowned for harnessing the power of naturally active ingredients to create cruelty free products that give visible results. Inspired by our beautiful coastal home on the Isle of Wight, we strive to deliver radiantly healthy-looking skin through gentle yet effective skincare rituals that help relax mind and body, while also respecting the world around us.  

Our facial skincare range includes the iconic, multi award-winning Cleanse & Polish™ Hot Cloth Cleanser, alongside high-performance botanical bodycare, haircare and fine fragrance. 

Liz Earle Ticker


Cleanse & Polish™ Hot Cloth Cleanser has won over 140 awards and counting 


of 5* reviews from delighted customers*


No.3 brand in the UK premium skincare market**

**Based on total brand consumer product reviews on uk.lizearle.com as of 04/04/23
**NPD: 52w/e Jan 23

Grid image of Liz Earle model and product shots and logos
We’re Inspired by Nature…

Tracing the most effective natural botanicals back to their source to power our products, we give back by working in harmony with the natural world through conservation partnerships, more sustainable practices and packaging. 

We believe in the infinite power of kindness. That’s why we’ve been pioneers in cruelty free skincare, built relationships with growers to source our ingredients ethically and why we’re there for our customers through our beauty advisors and Customer Center. 

Our brand is built on transparency and trust and that’s how we’ll continue to care for our customers and our world.

For more information, visit Lizearle.com

Our Brand Icons
Cleanse & Polish™ Hot Cloth Cleanser

Presented with 140 awards (and counting), our iconic cleanser removes make up and pollutants to reveal smoother, clearer and brighter-looking skin

Instant Boost™ Skin Tonic

Refresh, soothe and brighten the appearance of skin with this heavenly floral-scented non-drying toner 

Skin Repair™ Moisturiser

Perfectly balanced with plant ingredients to nourish and hydrate for healthier-looking skin

We live in a world that needs love more than ever

Image of exterior of Liz Earle in Isle of Wight
We Started With a Challenge...

We couldn’t find botanical skincare products to suit all skin types, so we decided to make them ourselves. In 1995 we launched the ‘famous four’ including Cleanse & Polish™ and realised that women everywhere shared our dream for natural skincare that’s effective and kind.  

For over 25 years our team of in-house experts have perfected effective yet gentle skincare, expanding the facial range by harnessing naturally active ingredients and adding body, hair and fragrance. Today we have won over 140 industry awards for Cleanse & Polish™ alone, and are trusted to deliver results you can both see and feel, as shown through our countless 5* customer testimonials.