What We Believe

How we create the best in beauty for everyone

We know that by creating the best in beauty for everyone, enriching communities and sustaining our planet we are making a difference

Consumers can choose our brands with the confidence that at every stage of the process we’re doing the right thing. We’re committed to using our unrivalled consumer insight and scientific expertise to be at the forefront of skincare and cosmetic innovation, developing affordable products that meet our diverse customers’ needs.

Maximizing the availability of our products, our sourcing, packaging, supply and distribution also puts sustainability at the heart of how we do business. All the while using our position and expertise to improve the lives of people and communities connected with our brands.

A woman walking and holding a cup of coffee
We Believe in Listening and Not Telling

We’re confident no one else can quite match our insight. It’s born out of our heritage, in the rich understanding we’ve gained from our unique retail business and getting to know our customers and their needs personally. Put simply – we’re good listeners. It drives our innovation and helps us create the personalized beauty experiences that connect with consumers globally.

Drop falling into a clear bottle
We Believe in Making Products That Work, Wow and Respect Our World

The innate need to create fresh, innovative products is in our DNA. Whether we’re breaking new ground with clinically proven formulations or creating color-charged beauty concepts, our in-house science teams work with external partners to be at the forefront of sustainable skincare and cosmetic product innovation.

Close up of a cotton plant
Acting Responsibly to Make a Difference

It’s important to us that we have a positive impact on the world so whether it’s living our values by putting sustainable business practices at the heart of how we do things, using our scientific know-how to create products with a ‘one planet’ mind-set, or taking action to improve lives and communities through our brands, we’re committed to giving back and making a difference.

Grid image of No7, Liz Earle, Botanics and Soap & Glory Products
We Believe in Making the Best in Beauty Affordable for Everyone

With our products already in more than 20,000 stores worldwide and growing, as No7 Beauty Company, we’re in the best possible position to take more of our trusted brands to more people around the world, in stores and online.

Close up lifestyle portrait of diverse multiracial happy best friends hugging each other and laughing in the park
We Believe in Doing the Right Thing

Our brands are national treasures in the UK with global appeal. Millions of people trust our products around the world because for more than 85 years we have shown that our formulations work, and with the use of real women in advertisements, that we value authenticity.

No7 foundations
We Believe That Beauty is for Everyone

Inclusivity is of the utmost importance to No7 Beauty Company. We’re focused on improving diversity, inclusion and equality within our business and driving change across the beauty industry. We leverage the power of our brands to do work that empowers and supports people to help build their confidence and self-esteem.