Available exclusively at Walgreens, Soap & Glory is reimagining the bath & body aisle with five bold, mood-enhancing scents, transforming daily routines into indulgent rituals, designed for a generation obsessed with fragrance layering and sensorial self-care.
New York, NY – October 1, 2025 – Soap & Glory, the beloved beauty brand known for its playful charm and luxurious formulas, announces the launch of a new generation of glorious body care bursting with fragrance, available online and in store exclusively at Walgreens. Unveiled in a new sleek and modern design, the collection features five new mood-boosting scents, with each fragrance family complete with a suite of body care products including a Body Lotion, Body Wash, Body & Hair Mist, Body Butter, and Body Scrub, enveloping consumers with a multi-layered sensorial experience.
Soap & Glory’s new scents provide five distinct and sophisticated fragrance profiles: luxuriously relaxed Orchid Bliss, uplifting and adventurous Tropical Sunrise, playful and bubbly Watermelon Spritz, confident and cozy Vanilla-Licious, and magnetic, effortlessly romantic Radiant Rose.
"Our inspiration for this new collection was to capture the nostalgia, joy, and mood-boosting effect that only a dreamy fragrance can create while remaining true to the core of what Soap & Glory has always stood for, which is providing consumers with a sensorial body care experience with sophisticated fragrance notes and luxurious formulas," says Jing Cheng, Senior Brand Director, Soap & Glory. "Recognizing the growing trend of fragrance and scent layering, we worked with the top fragrance houses in the world to capture every major scent personality with a depth of complexity, quality and value, allowing consumers to personalize their scent journey. It was really important for us to provide our consumers with a complete bath routine experience – from wash to mist – at an affordable price point in high-value, large formats.”
With the goal of creating products that are luxurious, high value and affordable, Soap & Glory made the strategic decision to use Walgreens as their exclusive retailer to carry these five new mood-boosting scents.
“Soap & Glory has long been a beloved brand at Walgreens, and we’re beyond excited to unveil the latest fragrance collection,” says Margo Trunley, Group Vice President, Beauty and Personal Care at Walgreens. “As more consumers seek indulgent self-care experiences without the high price tag, Walgreens is proud to be their destination for trend-forward, high-quality beauty and body care. This new collection delivers a sensorial, full-body escape wrapped in sleek, modern packaging – all at a price that makes pampering accessible to everyone.”
With scents to suit every mood, each fragrance is a deliberate composition of a vibrant top note, a blossoming heart, and a rich, lasting base - all layered together to create a scent that evolves and lingers beautifully from morning to night. The line is formulated with nourishing ingredients including shea butter, green tea, and aloe vera extracts, to help leave skin feeling incredibly soft, hydrated, and pampered with every use. The line’s body wash and lotions now feature pump tops for ease of use, and scrubs are in larger tubs than ever before.
Discover the new fragrance world of Soap & Glory:
Radiant Rose: A refined chypre blend of bergamot, mandarin, and green leaves, unfolding into a soft floral heart of rose, jasmine, violet, and peach. It finishes with a warm, earthy base of oakmoss, patchouli, musk, and amber for an elegant, lasting impression.
top: bergamot, mandarin
middle: rose, peach, violet, jasmine
base: patchouli, musk, oakmoss and amber
Orchid Bliss: A serene blend of soft florals and creamy warmth, this scent evokes silky elegance and sunset glow. Feminine and radiant, it’s a moment of pure bliss and gentle indulgence.
top: coconut silk, pistachio, sweet almond
middle: dreamwood, orchid, caramel swirl
base: vanilla, sandalwood, amber blossom
Tropical Sunrise: A radiant blend of grapefruit, pink pineapple, and tart cherry, this scent captures the warmth of a summer sunset by the sea. Juicy berries and soft florals drift into creamy coconut, amber sands, and woody tonka for a lush, sun-kissed finish.
top: salted grapefruit, pink pineapple, tart cherry
middle: rosehips, crushed blackberry, white peach
base: coconut husk, amber sands, tonka woods
Vanilla-Licious: A warm, sweet blend of maple-glazed pastries and zesty blood orange making this a true gourmand. It’s a cozy, playful scent that wraps you in indulgent comfort.
top: blood orange
middle: maple and butter
base: vanilla, sweet sugar, amber, exotic musk
Watermelon Spritz: A bright, tropical burst of Citron, Watermelon, and Passionfruit, layered with Guava, Mango, and Green Melon, and finished with sweet Lemonade and Hibiscus. It’s a playful, sun-soaked scent that lifts your mood with every spritz.
top: fresh citron, summer watermelon, passionfruit
middle: guava nectar, tropical mango, green melon
base: lemonade, sugarcane, festival hibiscus
Explore the new collection’s complete bath & shower routine:
Body Mist (SRP $9.99): Perfect for layering and mixing with other Soap & Glory scents, this multi-use spray is safe for skin, hair, and fabric with a long-lasting luxury fragrance. Lightweight, even coverage without residue.
Body Wash (SRP$9.99): A rich, creamy lather energizes and gently removes dirt, oils and impurities while softening skin.
Body Lotion (SRP $14.99): A lightweight, non-greasy, and easily absorbed moisturizer infused with shea butter for softer, smoother skin.
Body Butter (SRP $14.99): A new take on our award-winning body butter, this fast-absorbing formula is infused with rich shea, leaving skin feeling velvety soft and radiant.
Body Scrub (SRP $14.99): A gentle sugar-based scrub that exfoliates and helps remove dead skin cells and impurities, without drying for visibly bright, healthier looking skin.
The new Soap & Glory collection is now available at select Walgreens stores and online exclusively at walgreens.com. For further information, quotes, or imagery, please contact: No7Beauty@ogilvy.com.
ABOUT No7 BEAUTY COMPANY
No7 Beauty Company is a dynamic consumer-led beauty business which holds iconic international beauty brands. For 90 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable beauty products. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, and SleekMakeUP. Some of its hero products include Liz Earle Beauty’s multi award-winning Cleanse & Polish™, No7 Protect & Perfect, and No7 Future Renew Damage Reversal Serum.