At Sleek MakeUP, we believe everyone has the right to be seen, heard and felt exactly as they choose to be. Our mission has always been to provide for all skin tones, offering bright and beautiful expression for those who have been under-represented in cosmetics.
We’re known as a brand that delivers on-trend, high impact color products that show up beautifully across all skin tones and a must-have high street brand for all makeup junkies. Our products exist to spark bold creativity and unapologetic self-expression, celebrating individuals who work it their own way.
35
years of creating high quality, highly pigmented make-up for all skin tones
1.1
million Instagram followers @sleekmakeup
2021
In 2021 Sleek MakeUP partnered with its first ever allyship ambassador, Darkwah
At Sleek MakeUP, we exist to inspire all makeup junkies to express their individuality. Those who stand up for what they believe in, do things their own way and own it. For them, our makeup is a powerful form of self-expression, a creative outlet, and a true addiction.
With inclusivity and diversity at the heart of what we do, our ranges deliver on-trend, high impact color products that show up beautifully across all skin tones. We always strive to be truly representative and offer products to help create imaginative, individual looks.
For more information, visit sleekmakeup.com
Perfect for creating the boldest beat: our new and improved i-Divine Palettes. All new shades, improved formulation to deliver our strongest color pay-off yet, and easily blendable too!
Specifically formulated to be transfer, sweat and water-proof – this ultra-finely tipped brow pencil gives buildable colour and hair like strokes for a naturally fuller, longer-lasting brow.
Sculpt and define with this cream contour kit with two highlighting and four contouring ultra-blendable shades. Use the darker shades to add definition and the lighter shades to brighten – or mix shades together for a custom finish.
Streetwise and boldly fierce
Born in 1985, Sleek MakeUP’s mission was to fill a gap in the market after seeing women of color being under-represented in cosmetics. Our founder worked hard to create a highly pigmented range of products for all skin tones. Inclusivity and diversity have always been at the core of our brand and we continue to champion this today.
Soon after hitting the high street, Sleek went global. Influencers around the world began picking up on Sleek products for their new shades, improved formulation and full color pay-offs. From our iconic i-Divine Eyeshadow Palettes, to our blinding Highlighting Palettes, and other cult classics such as Matte Me Liquid Lipsticks and Cream Contour Kits, we’re the brand known for providing on-trend, high quality products.
We believe makeup has been at the forefront of changing perceptions and redefining what success actually ‘looks’ like.
Our ‘Level Up’ programme actively supports individuals to realise their potential, by sharing inspirational hustle stories, connecting individuals with mentors and providing work experience to those pursuing a career in beauty.
We continue to support and celebrate individuals reaching their potential with products they can feel confident wearing.
