Role - Marketing Specialist - CRM and Loyalty
Contract: Permanent - 5 days in the Office
Shift pattern: Full Time
Hours - 37.50
Location - Nottingham Support office - NG90
Closing date: 11th July 2025
Recruitment Partner: Frankie McCallister
About the role
Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What's PossibleTM, working with exciting fashion brands and educating customers on the importance of looking after their eye health. This is your chance to join one of the best teams around.
The CRM & Loyalty Specialist will execute Boots Opticians' customer retention marketing campaigns across all CRM channels (email, SMS, direct mail, mobile app, and more). A critical role in the performance of the business, this is a unique opportunity to shine in a role that is as creative as it is data-led.
Key responsibilities
To plan and execute the Boots Opticians trade plan via multi-channel creative campaigns
To understand and optimise the customer journey, using data-led insights
Own the customer lifecycle, ensuring longevity and commercial success
To identify new innovations (technology, channels, creative, behavioural science) to drive incremental improvements in the programme
Use data and insight to identify new commercial opportunities
Plan test and learn strategy and deliver reporting to the business
Work closely with data and analytics and insights team to understand key customer segments and increase their value.
Work with cross-functional teams to deliver incremental bookings and revenue for the business
What you'll need to have
Creative and strategic thinker – energetic and passionate
Creative campaign experience, working with agency partners to deliver exceptional results
Strong communicator – able to engage with multiple audiences
Collaborator – able to work with the wider Marketing team, Analytics, Product, Compliance and other functions to develop and execute projects
It would be great if you also have
Worked in Retail/ Healthcare previously, ideally Optical or Fashion
CRM platform experience, including Adobe Campaign/Salesforce/Eloqua or similar
Experience of existing and emerging CRM technologies and approaches
Good understanding of GDPR
Experience of HTML
Direct Mail experience
Our benefits
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What's next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
