Wake up on the bright side
Soap & Glory’s latest Uplifting franchise is a body care collection created with a mood-boosting blend of heavenly fragrances. The citrusy, fruity floral scent features notes of zesty grapefruit and rhubarb, all designed to uplift the senses and help you wake up on the bright side.
So it makes perfect sense that our ‘Wake Up On The Bright Side’ campaign focusses on how invigorating the senses can help people feel energized. For this campaign, Soap & Glory partnered with the travel brand Culture Trip to help engage new audiences, as well as Billion Dollar Boy for stunning promotional video content.
Reaching out with Culture Trip
As an authority on lifestyle and culture, and with a global audience, the partnership with Culture Trip allowed for a far-reaching campaign particularly with the millennial and Gen-Z audience. Culture Trip’s website and app, alongside video and social media activations, meant the launch found new wellness enthusiasts looking for ways to uplift themselves.
Kat Glover, VP Media Sales at Culture Trip said, ‘Soap & Glory’s new uplifting product range gave us the perfect opportunity to create fun and immersive branded content for our customers all themed around finding their own bright side’.
A Billion Dollar photo shoot
Specializing in creating content at scale in the influencer age, Billion Dollar Boy joined forces with Soap & Glory during the campaign to produce visuals like never before. Billion Dollar Boy created a multitude of glorious content from a three-day shoot, including videos and imagery. This modular approach allowed the shoot materials to be re-purposed to create hundreds of pieces of content with different messages.
Instagram influencers were used in all of the content, lending an honest realness and relatability to the messaging. And at different stages in their purchase journey, consumers saw tailored content so that it was always relevant while promoting the new Uplifting range.
Caitlyn Dole, Global Brand Manager at Soap & Glory said, ‘The campaign has propelled Soap & Glory one step closer to our goal of personalized, one-to-one communication with our audience.’
