THE UK’S #1 SKINCARE BRAND1, LAUNCHES ‘UNSTOPPABLE TOGETHER’ CAMPAIGN TO HELP SUPPORT WOMEN IN THE WORKPLACE
No7 has a rich heritage in female empowerment. Since 1935, a time when beauty products were just for the privileged few, No7 offered every woman luxurious beauty at a price they could afford, uniquely supported by No7 beauty consultants. For the first time, women were able to establish careers in beauty, training as specialist consultants able to help women express their individual style and identity with the most up-to-the-minute looks and expert advice.
Over the decades, No7 has been through the same monumental, cultural shifts as its customers. When women were challenging their social freedoms in the 1930s, No7 pioneered the use of women wearing trousers in its advertisements and throughout the Second World War, No7 pushed on with its cosmetics production, providing a sense of femininity for women whilst they kept the country going.
During challenging times, No7 harnesses the power of women supporting women and today is no different. Launched in January in the US and April in the UK No7 Unstoppable Together is a global campaign which aims to help women defy stereotypes and enable them to reach their full potential.
Following the success of the US launch, the campaign launched in the UK with the ‘SHEcovery’ as its priority to support women in the workplace. Despite them feeling more overworked and anxious2 in the last 12 months and twice as likely to sacrifice their career to be caregivers for family,3 female founded start-ups have doubled4 and the Fortune 500 has more female CEOs5 than ever before, demonstrating women are key to a post-pandemic recovery. Uniting unstoppable women behind the SHEcovery, No7 launched a free to access digital hub in partnership with AllBright - a female community created to champion women and to support them in achieving their career goals.
The movement follows a landmark, global study6, to understand the impact of COVID-19 on women in the workplace. Despite being disproportionately affected by the pandemic in the workplace women are showing huge resilience in overcoming the challenges of the past year. While almost a third of women feel excited about their career prospects, 1 in 5 women are even considering launching their own business, therefore creating more job opportunities to stabilise the economy.
Over half of women said they would benefit from resources designed to help them in their careers. No7 therefore partnered with AllBright to create No7 x AllBright SHEcovery Course Collection, giving women free access to bespoke career tools and resources to support them in their working lives. The SHEcovery course consists of seven courses of talks and worksheets to help women fulfil their potential and challenge workplace stereotypes that hold them back. Easy to access for women across the country, the No7 x AllBright SHEcovery course can be found at http://www.boots.com/No7/No7UnstoppableTogether
AllBright Co-Founder, Anna Jones adds, "No7’s ground-breaking research shows that women find strength from female friends, colleagues and family members, with 60% saying female friends and colleagues help support and keep them going. No7 and AllBright share a common belief that when women come together to support each other, they have the power to be unstoppable. Together we want to unlock every woman’s inner potential by giving them the tools and confidence to get back to work or launch their own business.”
To fuel the conversation, No7 has released an original female-produced film that captures the feeling and magnitude of the SHEcession’s impact by not only presenting facts and figures, but through vivid visual representations of women’s stories. View the No7 Unstoppable Together film below.
“Since its inception 86 years ago, No7 has supported female empowerment, helping women live life on their own terms,” adds No7’s UK Marketing Director Katie Swift. “The impact of the last 12 months could widen the pay gap even more,7 and wipe out the progress we have made over the last few decades. Our SHEcovery campaign is part of No7’s ongoing commitment to support women and help them fulfil their own workplace ambitions.”
To launch the campaign, No7 has teamed up with creator and host of the ‘How to Fail’ podcast and author of Failosophy, Elizabeth Day to discuss how women can create their own SHEcovery. 'The past 12 months have been a real challenge for many of us, but I'm optimistic, too, about what this time might have taught us about being more open and resilient.' says Elizabeth Day. “No7’s SHEcovery campaign aims to support women whose working lives have been adversely affected by the pandemic. I for one am excited to watch the No7 x AllBright courses and am looking forward to You Can Do Hard Things with Sophie Sabbage.'
1 Source: Value sales independently verified by IRI. 52 weeks ending 14/11/2020
2 Source: McKinsey, Sept 2020
3 Source: Fawcett Society, Nov 2020
4 Source: Consultancy.uk, Dec. 2019
5 Source: The Wall Street Journal, Nov. 2020
6 Source: Kantar surveyed completed by 2,004 UK women in January 2021
7 Source: Financial Times, Nov. 2020
