Last year our No7 Advanced Retinol 1.5% Complex Night Concentrate made history by being the fastest selling single product on Boots.com. At launch one sold every 1.8 seconds and today it’s still the number one Retinol product sold in Boots.*1
This September No7 is once again breaking new ground, extending the award-winning Retinol range with three new products: No7 Pure Retinol Night Eye Cream, No7 Pure Retinol Night Cream and No7 Pure Retinol Hand Cream.
The new Pure Retinol Collection is a true example of listening in action and has been developed to deliver a broad range of noticeable anti-aging benefits across multiple skin types and ethnicities tackling skin concerns from acne to hyperpigmentation, to fine lines and dullness.
Aesthetician and founder of Black Skin Directory Dija Ayodele explains:
“Retinol is the gold standard ingredient in skincare but there are some misconceptions that it can’t be used on darker skin tones. All skin cells, no matter the skin ethnicity or tone, have special receptors that work hand in hand with Retinol to activate and plump your collagen and elastin reserves, as well as fade discolouration and smooth the texture of your skin. It’s exciting to see a brand like No7 leading the way in creating a Retinol that is available and accessible to everyone with the launch of its new Pure Retinol range.”
Products can be used individually or together in a full retinol regimen – with 93% of women seeing even better results when using the NEW No7 Pure Retinol Night Eye Cream and NEW No7 Pure Retinol Night Cream together with No7 Advanced Retinol 1.5% Complex Night Concentrate.
New ‘We See You’ campaign
Coinciding with the Pure Retinol launch, No7 has created a new advertising campaign entitled ‘We See You’. It shines a light on how different consumers feel about the skincare industry and shows a diverse group of real women with different skin types and concerns. Inspired by true-life scenarios, the vignettes feature women who are No7 consumers and nonprofessional actresses. “We see you” focuses the lens on the skincare industry, highlighting the need to prioritise diversity and ensure skincare solutions are truly inclusive.
“As a brand, we are committed to bringing amazing science to everyone because we believe that expertly designed skincare is for all,” adds Richard Bowden, No7 Beauty Company’s UK Marketing Director. “Following the success of the original No7 Retinol launch we’re excited to launch the new range extension but also show how as a brand we are listening to our customers, seeing them and recognising what we need to do as a key player in the beauty industry to be more inclusive.”
*1 Based on 52 weeks of sales volume data starting 19/8/20 and ending 17/08/2021
