No7 has launched its first Direct to Consumer (DTC) website for the UK, marking a significant step in our ambition to provide more personalised experiences for our customers.
In order to change and react to customer demands and continue to be a modern-day accessible beauty brand, No7Beauty.co.uk will give customers more choice on how they can experience our brand as well as shop our products and services.
As well as offering the full No7 product range, No7beauty.co.uk will be home to a wide range of tools and information for beauty fans, including:
- Multimedia educational videos and tutorials
- Virtual consultations with knowledgeable and experienced No7 Beauty Advisors
- Opportunities to personalise the shopping experience to everyone’s individual needs, including beauty diagnostic solution, Revieve, an artificial intelligence skincare advisor offering real-time analysis of selfies to provide tailored product recommendations
- A content hub, featuring in-depth skincare and cosmetics advice
- A wealth of information on No7’s long-standing commitment to supporting women, including our partnership with Macmillan Cancer Care and the No7 #UnstoppableTogether campaign, including the No7 x AllBright Academy, a series of free career tools and resources to support women in their working lives
Shawn Richardson, Beauty Commercial Director for No7BC in the UK and ROI comments: “As we continue to invest heavily to support our in-store experience, we also know that the world is changing. In order to maintain our market leading No1 skincare and move towards the same objective for cosmetics in the UK, it’s vital that No7 embraces the omnichannel experience. This means being there for our customers wherever and whenever they need us, whether that’s digitally on their personal devices via Boots.com/Boots.ie or in person, in our bricks and mortar stores.”
Up until now, No7 in the UK has been available exclusively in Boots stores and online at Boots.com. Since its launch in 1935, No7 has upheld itself – and become synonymous with – the exacting standards of Boots; pioneering premium, clinically proven, affordable skincare.
Katie Swift, UK marketing director, No7, comments: “We are thrilled to be launching No7beauty.co.uk which will allow us to better meet the diverse needs of consumers who are looking for greater connectivity with brands and are more engaged and informed about beauty than ever before. As the UK’s number one skincare brand, there are millions of women who already love our products and benefit from the services and advice we offer; our new website will make both even more accessible.”
It’s an incredibly exciting next step for No7 as its drives its omnichannel offering and grows its amazing brand. Here’s to the future…!