As part of their Science & Sustainability strategy, Liz Earle Beauty Co have joined more than 50 companies as members of the Union of Ethical Bio Trade (UEBT).
They’ve stepped forward to show their shared commitment to the ‘Sharm El Sheikh to Kunming Action Agenda for Nature and People’. This Global Biodiversity Framework is expected to be adopted in October 2021, Kunming , China, at the 15th Conference of the Parties to the Convention on Biological Diversity (CBD COP15). The commitment is centred on sourcing ingredients from biodiversity in a way that respects people and nature. Each company signs up to assess their ingredient sourcing practices, set clear targets to promote positive impact for people and biodiversity, monitor and communicate on their progress, and continuously improve these actions over time.
The commitment follows from the Economist Intelligence Unit’s report last month called ‘Eco-wakening’ that showed that over the last five years, Internet searches by the public for sustainable goods had increased more than 70%, including during the pandemic. The research looked at 54 countries (more than 80% of the world’s population) and Internet searches across 27 languages. The report also noted that the natural beauty and pharmaceuticals sectors had clearly responded to this trend, citing the 45% growth in the number of companies working with UEBT on ethical sourcing over that same period.
“Consumers are increasingly demanding that businesses demonstrate a genuine commitment to ethical sourcing. We at UEBT are so pleased to see more than 50 companies stand up for nature with this shared commitment. In the coming years we will be supporting these businesses in reaching their time-bound targets on the ground in farms and wild plant collection sites all over the world,” said Rik Kutsch Lojenga, Executive Director at UEBT. For more information on the 50+ brands involved and the full list of commitments, visit the Agenda for Action page.