PPC Specialist

Role: PPC Specialist

Contract: Permanent

Shift pattern: Full Time

Location: Manchester

Closing date: 24th April

Recruitment Partner: Matthew Nelligan

What you'll be doing

The Performance Media team sits within our Marketing department and are responsible for driving forward the Paid Media Strategy for Boots UK, covering performance marketing channels such as PPC, Affiliates, Display and Paid Social.

We are looking for a PPC Specialist to join our growing Performance Media team, working across our Paid Search accounts which drive performance for all Boots UK product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agency search team, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the PPC Manager in the development of the Boots Performance Strategy for Paid Search and direct line manage a PPC Executive.

Key responsibilities

• Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.

• Driving Strategy development, change and innovation in the Paid Search space – supporting the PPC Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.

• Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.

• Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.

• The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.

• Direct line management responsibility of 1 x PPC Executive.

What you'll need to have (our must-haves)

• A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across the UK's biggest healthcare retailer.

• Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).

• Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.

• Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.

• A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge

Rewards designed for you

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon.

Be brilliant with Boots.