For over 35 years Sleek MakeUP’s mission has been to deliver high impact color products that show up beautifully across all skin tones. Our i-Divine eyeshadow palette range is a perfect example and in November 2020 we relaunched this 13-year-old icon with a press campaign film titled “I Am Divine.” The campaign goal was to showcase our brand’s continuing commitment to reach and recognize all the different people and communities it serves.
Directed by filmmaker Otis Dominique, “I Am Divine” celebrated British changemakers such as Vogue journalist and author, Yomi Adegoke; creative, writer, performer and LGBTQ+ advocate, Darkwah Keyi-Darkwah; and financial wellness coach Bola Sol. They candidly discuss the role make-up plays towards their own individualism and how self-care has driven meaningful change for them and their communities.
