No7 Beauty Company set to Trailblaze British Beauty Globally

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Making our brands more available and affordable across the world is at the heart of No7 Beauty Company, and as we expand our global reach even further, we’re set to take British beauty to even more consumers with our new insights, innovations and market launches.


Already present in 23,300 retailers around the world and across 17 markets including the US, this year we’re launching our iconic beauty brands in Australia, China and Indonesia. Our recent No7 launch into the Priceline drugstore in Australia is a great success story, becoming a top selling skincare brand within its first few days of launch.   

And later this month, No7 Beauty Company will be introducing its Soap & Glory brand into mainland China for the first time – taking advantage of new restrictions on animal testing. A total of 14 products from the Original Pink, Smoothie Star and Magnifici-coco, the most popular franchises, will be the first to launch.

But it doesn’t just stop there. Our expertise in sourcing, manufacturing and logistics, means that our teams in North America, Asia, Mexico and the UK put us at the center of the markets we serve and even closer to our suppliers and customers. With our global store presence increasing, we’re taking our trusted brands to even more people around the world than ever before.

Annie Murphy, SVP and Chief Commercial Brands Officer of Walgreens Boots Alliance explains, “As part of the Walgreens Boots Alliance family, No7 Beauty Company has a shared ambition to offer inclusive and trusted beauty brands made for everyone and we are in the best possible position to offer beauty solutions to more people around the world, in stores and online.

No7 Beauty Company launched in April 2021 to create the best in beauty for everyone. We employ 2,900 people in the UK and around the world and have an unrivalled heritage in British beauty spanning nearly a century. We are proud to be the lead partner for British Beauty Week 2021 and we actively support the British Beauty Council’s mission to drive growth and innovation in the beauty industry.”