- Data shows the beauty industry is back with a bang with skincare and mass cosmetics showing strong double digit YoY growth since the ending of lockdown in the UK
- No7 Beauty Company set to trailblaze British Beauty globally with new insights, innovations, markets and breakthrough skincare launches over the next six months based on consumer insight
- British Beauty Council and No7 Beauty Company join forces to launch ‘Influencer Studio’ to support influencers publishing content on the science of beauty and skin
New York and London, September 8, 2021 – Today, No7 Beauty Company unites with the British Beauty Council to kickstart British Beauty Week - the UK’s biggest and brightest platform for showcasing the beauty industry’s value, talent, innovation, and creativity. Despite the challenges of the past 18 months, the newly formed consumer led beauty business is confident the beauty industry is back with a bang. As a company that believes in listening and not telling, its data has shown that since the easing of the UK’s lockdown restrictions in July, skincare and cosmetics are both in growth with the lipstick effect once again taking hold. In the first three months of the year (Jan – March) the company saw a 61 % increase in volume of No7 lipstick sales while Boots.com reported an increase of 731% in searches ‘lipstick’ compared to the same time last year.
Today, No7 Beauty Company is set to trailblaze British beauty globally with new insights, innovations and market launches. Already present in 23,300 retailers around the world, across 17 markets including the US, this year it is launching its iconic beauty brands in Australia, China and Indonesia. Its recent No7 launch into the Priceline drugstore in Australia is a great success story, becoming a top selling skincare brand within its first few days of launch. Later this month, No7 Beauty Company will be introducing its Soap & Glory brand into mainland China for the first time – taking advantage of new restrictions on animal testing. A total of 14 products from the Original Pink, Smoothie Star and Magnifici-coco, the most popular franchises, will be the first to launch.
Annie Murphy, SVP and Chief Commercial Brands Officer of Walgreens Boots Alliance explains, “As part of the Walgreens Boots Alliance family, No7 Beauty Company has a shared ambition to offer inclusive and trusted beauty brands made for everyone and we are in the best possible position to offer beauty solutions to more people around the world, in stores and online.
No7 Beauty Company launched in April 2021 to create the best in beauty for everyone. We employ 2,900 people in the UK and around the world and have an unrivalled heritage in British beauty spanning nearly a century. We are proud to be the lead partner for British Beauty Week 2021 and we actively support the British Beauty Council’s mission to drive growth and innovation in the beauty industry.”
Actively listening to its customers and developing products for their needs, No7 Beauty Company today reveals a rich pipeline of product innovation rolling out across its much-loved brands including:
- Sleep-enhancing innovation from Soap & Glory, No7 and Botanics, based on demand from consumers
- A new Clarifying range from Botanics for blemish-prone skin using ingredients such as turmeric and willow bark that are inspired by ayuverdic properties to promote wellbeing and to calm stressed skin
- A Liz Earle Beauty Co. Pro-Biotic skincare range, formulated with a daily biotic boost of naturally active pre, pro and postbiotics, scientifically proven to strengthen the moisture barrier to dramatically improve the look of dry, sensitive skin in just 7 days
- An extension of the best-selling, award-winning No7 Retinol range with the NEW Pure Retinol Collection comprising a Night Cream, Eye Cream and Hand Cream. The extended range is designed with lower, active levels of retinol to deliver a broad range of noticeable benefits across multiple skin types and ethnicities, formulated to be kinder on skin and minimise irritation.
- Finally, No7 Beauty Company has announced the launch of its ‘Influencer Studio’, a skincare education programme, created in partnership with the British Beauty Council to help coach influencers on skincare. Over 55% of global consumers still find the skincare and cosmetic categories complex and confusing and find it difficult to identify what products are suited to their skin, highlighting a need for more clarity from reputable sources.
British Beauty Week will take place between 8th and 12th September 2021 in Covent Garden, home of the inaugural British Beauty Week.
Notes to Editors:
About No7 Beauty Company
No7 Beauty Company, part of Walgreens Boots Alliance, is a new and dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For 86 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable skincare. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Some of its hero products include Liz Earle’s multi-award-winning Cleanse and Polish, No7 Protect & Perfect, and No7 Advanced Retinol 1.5% Night Concentrate Complex, which is the fastest selling single product on Boots.com.
No7:
- UK’s No1 Skincare Brand
- No1 Retinol sold in Boots
- No7’s renowned serums are available in over 16,000 stores across the US
Liz Earle Beauty Co.:
- One bottle of Cleanse & Polish sold every 16 seconds
- Cleanse & Polish has been presented with over 130 awards - and counting
- In 2020-21 Liz Earle Beauty Co. reduced the amount of virgin plastics in their Daily Essentials range by 60%, that’s a reduction of 75 tonnes annually
Soap & Glory:
- Launched in 2006 in the UK
- Affordable make-up, skincare, bath and body products
- Now available in over 20 countries
Botanics:
- Launched in 1995 in the UK
- Affordable plant-based beauty products
YourGoodSkin:
- Launched in 2017
- Skincare products focused on natural balance
- Sold exclusively through Boots and Walgreens
Sleek MakeUP:
- Launched in East London in 1985
- Highly pigmented products for all skin tones
- Sleek MakeUP has partnered with three Changing Faces campaigners, as part of the Pledge To Be Seen movement
No7 Beauty Company pledges to put sustainability at the heart of how it does business guided by a bold roadmap through to 2030 that includes: 50% of its global sales coming from healthier, more sustainable products and services; halving the overall impact of new products its place on the market, compared to 2019; at least doubling the value it creates for society, compared to 2019. Its overarching goals are underpinned by several supporting milestones and targets to further guide it through to 2030. More information is available on request.
No7 Beauty Company currently sells its products in more than 20,000 retail outlets across 16 markets, having launched in the US in 2015 and Asia in 2018. Globally, it employs 2,900 team members including a community of 1,600 beauty advisors located in Deerfield, New York and Chicago, USA; Nottingham, London and Isle of Wight, UK; and Hong Kong.
Media Contacts
David Macdonald
David.Macdonald@No7Company.com
+44 (0)7385 026628
1 Source: Value sales independently verified by IRI. 52 weeks ending 14/11/2020
2 Based on Boots sales volume data 52 weeks ended 05/01/2021
3 Based on global volume sales, 52 weeks ended 28/02/2021
4 Weight based on volume of virgin plastic saved 02/2020 - 02/2021