No7 launches Prime Forever™ in the U.S.

No7, building on more than 90 years of scientific and skincare expertise, today announces its entrance into the skin preservation space with the nationwide U.S. launch of No7 Prime Forever™. This revolutionary range is dedicated to skin preservation, a proactive approach to achieving long-term skin health and vitality by protecting skin from damage before it becomes visible on the surface.

The complete skincare range features four key products including the Preservation Serum, Transformative Gel-Oil-Milk Cleanser, SPF 50 Primer, and Weightless Moisturizer.

A comprehensive study of over 22,000 participants conducted by No7 identified the 30s as a pivotal, critical decade for skin preservation1. During this period, skincare priorities shift from general "healthy skin" to concerns around early aging.

To combat this, the Prime Forever™ range features No7’s strongest ever, patent-pending, broad-spectrum antioxidant peptide blend. This breakthrough technology is engineered to combat damaging free radicals and reduce oxidative stress (the free radical damage that accelerates aging). Additionally, the formulations harness No7’s proprietary, world-first super peptide blend to actively target invisible damage beneath the skin's surface, alongside rice peptides to help provide protection against age-accelerating enzymes.

Skin Preservation: An Evolution in Skincare

Skin preservation represents an evolution in the consumer mindset, moving beyond solely addressing existing skin aging concerns to embracing proactive, long-term skin health. While the industry increasingly focuses on "skin longevity," No7’s unique "preservation" approach offers a clinically proven pathway to help skin maintain its prime state and look younger for longer.

In partnership with the University of Manchester in the U.K., No7 has used transformative biomedical research and diagnostics technology to demonstrate that invisible damage occurs years before manifesting on the surface. This crucial insight highlights the need for early skin preservation to invest in future skin health.

"Our research revealed that the thirties are a pivotal decade where skincare priorities shift from 'healthy skin' to concerns around early aging," said Dr. Mike Bell, No7's Head of Science Research. "This is corroborated by our clinical data showing visible aging accelerates by up to 50% in our 30s. By using transformative biomedical research, we have demonstrated that invisible damage occurs years before manifesting on the surface. This insight indicates the need for early skin preservation in order to invest in our future skin health."

The No7 Prime Forever™ U.S. Lineup

Designed to help boost skin resilience, visibly pause the signs of aging, and keep skin looking younger for longer, the complete skincare range features four key products:

No7 Prime Forever™ Preservation Serum ($39.99): Powered by the antioxidant peptide blend, this serum is clinically proven to dramatically reduce skin aging activity and oxidative stress by up to 7x.
No7 Prime Forever™ SPF 50 Primer ($34.99): Providing unparalleled external defense against UV exposure—a critical aging factor—this advanced SPF50 UVA/UVB primer serves as the ultimate daily shield to protect and preserve the skin's visible prime.
No7 Prime Forever™ Weightless Moisturizer ($39.99): A beautifully lightweight moisturizer designed to support the skin barrier, leaving the complexion feeling hydrated, resilient, and smooth.
No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser ($19.99): A multi-textured, gentle cleanser that melts from a cushiony gel into a nourishing oil to remove impurities, rinsing away as a skin-smoothing milk.

The collection is available at key U.S. retailers, including Walgreens, Amazon, Target, Ulta.com, Walmart, and online at us.no7beauty.com.

About No7

No7 is a leading global skincare brand dedicated to delivering clinically proven, scientifically backed skincare solutions. With more than 90 years of beauty history and scientific expertise, No7 continues to pioneer revolutionary cosmetic technologies that empower individuals to sustain their skin's health, vitality, and resilience at every stage of life.

[1] No7 consumer study conducted in August 2025 with 22,256 participants aged 18-88, across genders and ethnicities in the UK and US