A Passion for Skincare: Samantha’s Journey with Liz Earle
Samantha’s been helping customers at Liz Earle for five years now, moving between different stores and spreading her love of natural and gentle skincare. She feels proud to stand behind a brand that really knows how to care for sensitive skin. For her, it’s not just about selling products, it is also about listening, giving one-on-one advice, and earning people’s trust. She goes out of her way to create a calm, welcoming space where people want to open up about their skin worries.
What keeps her motivated, apart from the love of skincare? The teamwork. She’s always appreciated how everyone at Liz Earle and even the larger Boots family pulls together to offer the best for their customers and colleagues. Training never stops for Samantha. Thanks to accomplishments like her Skin School qualification and a Star Awards nomination, her product knowledge keeps growing, along with her confidence. Looking ahead, Samantha’s excited about growing her career with the company. Given her passion and enthusiasm for the brand, she aims to progress into the role of Account Manager.
What does the Liz Earle brand mean to you?
My name is Samantha and I have been working for Liz Earle for around five years across various stores. What the Liz Earle brand means to me is a real love for skincare and genuine love for its products. I truly enjoy coming into store each day and working for such an amazing brand. I appreciate that Liz Earle focuses on products that are natural and kind to the skin, which I feel makes a difference, especially those who have sensitive skin. I also really value working not only with the Liz Earle company but also as the part of wider Boots family. It really feels like we all work together as one team to support our customers who come into store offering excellent customer service and personalised consultations to suit their needs.
What does a typical day look like in your role as a Liz Earle Advisor?
A typical day in my role as a Liz Earle Advisor, for me, is all about making a positive difference to customers’ lives. At the start of the day, I tidy my counter and ensure it is fully stocked, creating a calm and welcoming environment for customers. I also check my appointment diary so I can prepare for the day, create my daily sheet and set a focus for the day.
I think about how I can achieve this focus and set myself goals for the day. Throughout the day, I warmly meet and greet customers in store, this is a great chance to discover what brought them in and how I can best help them.
How do you help customers find the right skincare routine for their needs?
Personally, I feel each customer has their own unique skincare needs, so it is very important to ensure the consultation is personalised and suitable for their skin. I always make sure to create a friendly and comfortable space where customers feel relaxed and happy to open up about their skin.
Once they feel at ease, I ask what they would like to achieve from this consultation to understand what they are looking for in their skincare routine. During my consultations, I guide my questions carefully to have a full understanding of my customer’s skin to give them personalised advice on how to best support it.
I also like to provide samples for my customers to try at home, so they can see how the products feel on their skin and reflect on the products before deciding.
What kind of training or support have you received to help you succeed in your role?
The training and support I have received has been amazing. I have always felt very supported from my RBM, regional trainer and from my other colleagues, both within the Liz Earle team or Boots family.
One of my best achievements has been being nominated at the Star Awards which I was absolutely thrilled about. It was such a special day and really made me realise what a wonderful company Liz Earle is to work with. Another achievement I’m really proud of is gaining my Skin School qualification, which has given gain me confidence in understanding how the skin works, different skin conditions, and the importance of caring for our skin.
Another resource is Beauty Bank, which has really helped gain knowledge on all the Liz Earle products, allowing me to confidently recommend customers what products will be best for their skin goals.
Throughout my five years I have always felt supported in my role, whether by Liz Earle or Boots. In my personal life I care for my disabled son who has cerebral palsy and learning difficulties, which can be challenging at times., That’s why working in a job that I truly love gives me the greatest sense of joy and balance.
What do customers love most about Liz Earle products?
It’s always lovely to see regular customers come to my counter and share feedback on the products they’ve bought, especially when they tell me how much of a positive impact they’ve had on their skin.
My customers really love that Liz Earle the products are not tested on animals, and the brand is certified for this. This is something they feel strongly about and plays an important role when purchasing products. They also appreciate that the brand uses natural active ingredients. Which gives them confidence in what they are using on their skin.
One of the things I enjoy about my role is working with a wide range of customers, from teenagers to older women and men. Many of them tell me that they struggle with sensitive skin when trying different types of skincare products. I often receive great feedback that Liz Earle has helped supports them with this, and that they’ve been able to find a skincare routine that works for them.
What do you enjoy most about working with Liz Earle Products?
One of the things I enjoy most about this brand is that it truly caters for all ages. We do not focus on just one age group — instead, we support everyone, from teenagers starting their skincare journey to older customers looking to care for their skin in a gentle and effective way. This allows me to deliver personalised advice and support to a wide range of people every day.
Liz Earle also caters for all skin types, including those with sensitive skin. Many customers tell me how difficult it can be to find products that won’t irritate or overwhelm their skin, and I feel proud to represent a brand that offers solutions they can trust.
Another thing I love is that the brand supports both women and men, with products that cover all areas of the body. Whether someone is looking for skincare, body care, or everyday men’s care. Liz Earle offers something that fits their needs. It feels good to work with a brand that is inclusive and genuinely designed for everyone.
What are your career aspirations, and how do you see your journey evolving with Liz Earle?
I have worked with Liz Earle for five years across various counters and stores as a Beauty Advisor, and during this time my passion for the brand has only grown stronger. My dream is to progress into an Account Manager role, where I can take on greater responsibility and continue to represent a brand that means so much to me.
