The virtual world will be a fully immersive experience, hosted on social gaming platform RecRoom. With over 1 million monthly users and 15 million registered accounts, RecRoom is the biggest social space in the virtual reality category and Soap & Glory will be the first beauty brand to bring to life a skincare launch on the platform.
Soap and Glory Land will allow consumers to log on and explore games within spaces designed to bring the launch to life. This virtual beauty world will consist of three areas, with each room – Sleep, Glow and Mist - related to the new product ranges and their main benefits. Users will be guided through a pink paradise and encouraged to play in glowing citrus groves and fondant cloudscapes.
Soap and Glory Land also has additional interactive areas to encourage social engagement, such as The Hub, The Shop, Beauty Bar and Selfie Room.
A No7 Beauty Company representative commented:
“The interactive, virtual experience exemplifies Soap & Glory’s 15-year heritage of concocting a “gloriously different kind of luxury beauty for all”, exceeding industry norms and celebrating the joy that beauty can bring to the every day. To be working with RecRoom is really exciting and puts Soap & Glory at the forefront of engaging with consumers on a digital level.”
As players navigate their way through dream-like mists and gargantuan rain drops, they also have the chance to discover branded prizes to use online at boots.com.
The experience is free to access and goes live on RecRoom on 30th June. Soap and Glory Land can be found here:
@SOAPANDGLORY #SOAPANDGLORY
ENDS
Notes to Editors
Soap & Glory
Soap & Glory™ launched in 2006 with a mission to make every day more glorious, bringing fun, joy and indulgence together to create an extra-ordinary beauty experience.
Soap & Glory™ are also proud partners of The Hygiene Bank, working together since March 2020 to help tackle hygiene poverty and champion the right for everyone to feel delightfully clean.
No7 Beauty Company
No7 Beauty Company, part of Walgreens Boots Alliance, is a new and dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For 86 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable skincare.
Alongside No7, the company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Some of its hero products include Liz Earle’s multi-award-winning Cleanse and Polish, No7 Protect & Perfect, and No7 Advanced Retinol 1.5% Complex Night Concentrate
RecRoom
Founded in 2016, RecRoom is a free app that lets players build custom virtual spaces and games that can be played across various platforms. The Seattle-based company launched on Steam as a VR-focused platform, and in 2018, expanded to non-VR, becoming available on Xbox, PlayStation, iOS, and PC.
RecRoom is the ultimate destination for building and playing together. Via the app, you can party up with friends from all around the world to chat, hang out, explore millions of of player-created rooms, or build something new and amazing to share with the RecRoom world.