No7 enters the Healthy Skin category with launch of new Derm Solutions range and in-store service

"Our research shows that many people feel stuck in an ongoing cycle of skincare that doesn’t work for their skin, but they don’t know where to turn for trustworthy expert advice,” said Grace Vernon, Head of Global Cultural Insights and Trends, No7 Beauty Company. “Over half (56%) of UK consumers find shopping for skincare confusing and almost a third (29%) say they have experienced skin irritation by using the wrong or too many different skincare products. As the UK’s number one skincare brand, we wanted to develop a range and service that gives people access to personalised expert beauty advice and product recommendations, helping them to stop the frustrating cycle of trial and error.”

The Derm Solutions Range

The Derm Solutions range comprises five core products to help maintain the skin’s barrier and deliver visibly healthy, balanced looking skin in 4 weeks and four targeted treatment solutions addressing specific skin problems. The core products include a cleanser and moisturiser for oily skin, a cleanser and moisturiser for dry skin, plus a clinically proven serum that uniquely balances both oily and dry skin. The targeted treatment solutions include products tackling specific skin issues including blemishes, and aspects of rosacea, psoriasis and eczema.

The core products improve five visible signs of unhealthy skin, these include oiliness, dryness, uneven skin tone, rough texture and dullness, all of which can result from internal factors such as hormones , sleep, everyday stress and nutrition, as well as external aggressors such as, UV and busy lifestyles.

“Skin health is impacted by many different triggers which can cause an unhealthy skin cycle of inflammation, oxidative stress and barrier damage leading to oiliness and blemishes, dryness, dullness, redness, uneven skin tone and rough texture,” said No7’s Head of Science Research Dr Mike Bell. “The Derm Solutions range is designed to work with your skin, and not against it so that skin can adapt and defend itself from internal and external triggers.” 

Derm Solutions by No7 contains a unique triple adaptogen system in its cleansers and moisturisers, that  helps target visible signs of stress on the skin.The triple adaptogen system comprises:

• Custard apple (cherimoya):  A super fruit originating from the Americas, this adaptogen helps combat sensitivity and irritation, and tackle the visible redness.
• Red clover: Rich in non-sterodial phytoestrogens, for improved hydration and support to the skin barrier.
• Ginseng: helps protect against oxidative stress.

The moisturisers and cleansers also contain niacinamide, and pentavitin to support the skin’s barrier and ceramides to hydrate and lock in moisture.

At the heart of the range is the Derm Solutions Skin Balancing Serum, uniquely and clinically proven to target both oiliness and dryness, revealing visibly healthier and balanced looking skin in just 28 days​. It contains an antioxidant complex with green tea, vitamin E & C and Japanese Lily Turf.

Skin Solutions in-store skin consultation service

As part of the Derm Solutions launch, No7 is introducing a free in-store service with its CIBTAC-qualified [5] No7 Beauty Advisors. Each of No7’s 1,400 Beauty Advisors has undertaken healthy skin training as part of No7’s CIBTAC accredited Skin School programme.

The No7 Skin Solutions service is a series of three personal skin consultations with No7 Beauty Advisors over a period of 12 weeks.  In each appointment, No7 Beauty Advisors use Pro Derm Scan technology to provide accurate readings of hydration, oil balance, pores, fine lines and wrinkles and skin colour, providing a personalised skincare solution and expert support throughout the three month timeframe it takes skin to acclimatise to a new regime. To coincidence with the launch, No7 Pro Derm Scan technology has been updated with a new skin measurement – skin tone evenness – assessing the difference between the average colour of the forehead, cheek and jawline.

Through both the Skin Solutions service and the Derm Solutions range, No7 aims to provide a vital first point of entry for the many people who want to improve their skin.  Research shows that 82% of people who would consider seeing a dermatologist want to do so to get advice on skin health and product recommendations and 90% think beauty brands could be doing more to help educate consumers on skin health (source: No7 Skincensus, August 2023).

 Dr Emma Wedgeworth, dermatologist, commented “Skin conditions are increasingly common [2], having access to trusted and factually correct information is vital to help people understand their skin and to support them on their journey to better skin health. For milder changes, adapting skincare routines can be a great first step in helping to reset and improve skin health. I’m really excited to be working with No7 on their in-store Skin Solutions Service and Derm solutions range – a great way to improve access to the right information. The Skin Solutions Service provides a first point of entry for people to get trusted advice from No7 Beauty Advisors who can also help direct people to other services where necessary. The Derm Solutions range is well suited to people who need to support their skin barrier with core products that will reset and soothe the skin.”

No7 Derm Solutions will be available nationwide at Boots stores, Boots.com and no7beauty.co.uk from 27th September 2023.

For further information, quotes or imagery, please contact:

No7pressoffice@thepharmglobal.com

Derm Solutions: the full line-up

The No7 Derm Solutions core range of five products is designed to maintain and balance skin.

 For oily skin:

No7 DERM SOLUTIONS CALMING GEL CLEANSER [200ml £14.95]

• Derm Solutions Calming Gel Cleanser removes impurities, excess oil and make-up, without drying. Proven to hydrate and helps maintain skin’s delicate moisture barrier.
• Incorporating No7’s ultra mild surfactant system to effectively cleanse blemish-prone sensitive skin.
• With a unique triple adaptogen system, the formula targets visible signs of stress on the skin.

 No7 DERM SOLUTIONS LIGHTWEIGHT HYDRATING MOISTURISER [50ml £22.95]

• Derm Solutions Lightweight Hydrating Moisturiser is proven to soothe and hydrate blemish prone skin.
• Hydrate for 100 hours.
• With a unique triple adaptogen system, the formula targets visible signs of stress on the skin.
• Contains ceramides to help maintain the skin’s moisture barrier and support the natural composition of the skin.
• Its niacinamide rich formula soothes, calms and instantly hydrates skin

For dry and eczema-prone skin:

No7 DERM SOLUTIONS COMFORTING CREAM CLEANSER [200ml £14.95]

• Derm Solutions Comforting Cream Cleanser gently removes impurities and make-up, without leaving skin feeling more sensitive.
• Hydrates and helps maintain skin’s delicate moisture barrier.
• With a unique triple adaptogen system, the formula targets visible signs of stress on the skin.

 No7 DERM SOLUTIONS 100h HYDRATION CREAM [50ml £22.95]

• Derm Solutions 100h Hydration Cream is proven to reduce the feeling of skin’s sensitivity.  Supports skin’s moisture barrier with 100 hours hydration.
• Improves the appearance of dryness, visible redness, and uneven skin tone.
• With a unique triple adaptogen system, the formula targets visible signs of stress on the skin.
• Contains ceramides to help maintain the skin’s moisture barrier and support the natural composition of the skin.
• Its niacinamide rich formula soothes, calms and instantly hydrates skin

For both oily and dry skin:

No7 DERM SOLUTIONS SKIN BALANCING SERUM [30ML, £27.95]

• Derm Solutions Skin Balancing Serum is clinically tested and proven to target both oiliness and dryness, revealing visibly healthier and balanced looking skin in just 28 days.
• It contains a uniquely formulated antioxidant complex with Vitamin E & C, green tea and Japanese Lily Turf
  • Green tea helps protect skin from external aggressors
  • With Vitamin C, this serum hydrates, brightens and improves overall appearance of skin tone and texture.
  • With Vitamin E to help moisturise so skin feels softer.
• It also contains sphinganine and green tea (patent pending) to help comfort and nourish skin whilst brightening and restoring its natural balance.

Targeted solutions range:  

No7 DERM SOLUTIONS CLEARING TREATMENT [50ml £22.95]

• Derm Solutions Clearing Treatment contains 2% Salicylic Acid and is clinically proven to deliver clearer-looking skin. It exfoliates to clear pores, and removes surface dead skin cells. 
• It also contains bisabolol and licorice to help soothe the skin
• With prebiotics the formula promotes healthier, more balanced looking skin.

No7 DERM SOLUTIONS ECZEMA TREATMENT [30ml £14.95]

• Derm Solutions Eczema Treatment helps to relieve and calm irritated and damaged skin. It soothes itchiness, redness and dryness.

No7 DERM SOLUTIONS PSORIASIS TREATMENT [30ml £14.95]

• Derm Solutions Psoriasis Treatment helps to reduce hardening, itching, scaling, roughness and redness of the skin.
• Helps normalise skin cell production and supports the skin’s own repair mechanism.

No7 DERM SOLUTIONS ROSACEA TREATMENT [30ml £14.95]

• Derm Solutions Rosacea Treatment creates a protective barrier and helps to reduce redness, spider veins and skin dryness.

  - Ends –

No7 Beauty Company, part of Walgreens Boots Alliance, is a dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For 88 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable skincare. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics and Sleek MakeUP. Some of its hero products include Liz Earle’s multi-award-winning Cleanse and Polish™, No7 Protect & Perfect, and No7 Advanced Retinol 1.5% Complex Night Concentrate.

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1. Source: Kantar Total Market | UK | 52 w/e 30th October 2022 | Boots No.7 Value Share of Mass Female/Unisex Skincare.

2. Circana Latest 52 w/e 02 Sep 23, Mass Facial Skincare by Subcategory, Value £ TISP

3.  No7 Skincensus survey of 10,500 UK consumers through Boots consumer research panel, August 2023

4. A 2023 survey of medical professionals by the British Skin Foundation found that 86% of respondents had observed an increase in patients reporting problem skin issues like rosacea, acne, eczema and psoriasis in the last 5 years.  The 2023 British Skin Foundation survey was undertaken at a professional medical conference in Liverpool from 27th - 29th June. 165 international dermatologists participated and were identified by their delegate badges.

5. The Confederation of International Beauty Therapy and Cosmetology (CIBTAC) is a leading qualification and training organisation for the beauty, aesthetics and spa industry.